Projecting the BioRegion
One of Biocat’s goals is to raise visibility of the BioRegion of Catalonia and its stakeholders. To do so, the organization works to provide updated information on the healthcare and life sciences sector for professionals in the sector and the general public, both locally and internationally, through various communication channels. The main tools Biocat uses to disseminate the activity of the BioRegion are media outlets, websites and social media.
The Biocat website, available in Catalan, Spanish and English, received 264,000 visits in 2020. There were 80 new articles, interviews and reports published, most noteworthy being the contents developed in-house and related to the Biocat programs. This year, a new blog was launched on the website, with posts on various topics of interest to the BioRegion. The most-visited sections were the job offers, blog and news.
In 2020, there were over 12,000 subscribers to the electronic communications sent out in three languages on activities of interest to the sector. The average open rate was 19%.
Benchmark for all audiences
Biocat is active on social media, raising awareness of its own activities and those in the sector, as well as the main news related to the healthcare and life sciences ecosystem. At the end of 2020, the Biocat social media profiles had over 40,000 followers and the contents posted there had generated 4% more engagement.
The social media platform with the most followers is Twitter, with over 21,000 users following the Biocat accounts in Catalan, Spanish and English and the Moebio and B·Debate accounts as of the end of 2019. This figure was also up 10% from 2019. The network that posted the fastest growth, however, was LinkedIn, with the number of followers up 30% to 19,400 between the Biocat and Moebio pages.
In terms of media presence, Biocat and its activities had 61 mentions in the written press, 432 in digital media and 4 radio and television appearances.
Source of knowledge
Biocat has consolidated its position as a benchmark source for data on the sector and, throughout the year, receives numerous requests for information and figures from other organizations and the media. Updating this data internally on an ongoing basis makes it possible to continue expanding the directory of companies in the sector on the Catalan Life Sciences portal and compiling the information needed to draft the BioRegion of Catalonia Life Sciences and Healthcare Outlook.